bundy

We share consumer values, which are entirely different from those of our parents. We value lifestyle over sheer materialism and our choices reflect both this, and our individuality. Keeping up with the Jones', as our parents did, is not much of a selling point for us. To us, those people are try hards.

While we have money, we don't value the 40hr/40yr club, frequently changing both careers and modes of work. We have the latest gadets, know where the best Sauv Blanc is grown and put our money into ethically sound investments. We know our Tsubi's from our Tsubo's, but believe that brands must earn our dollar and not the other way around. To us, brands need to have a story, a congenial way of doing things and an advertising campaign that appeals to our intelligence, rather than insulting it. Advertorial is blatant to us as we see through it and disrespect both the brand and the publication that trades on it. We're incredibly media savvy and that makes it hard for traditional-thinking advertisers to capture our dollar with a simple wink and white-toothed smile.

See, the kids have grown up. We know we're valuable but we're certainly not easy or naive. We take new factors into consideration when we spend, we'd like the full picture please and not just the persuasive gloss.

Perhaps our attitude is aspirational, or perhaps we feel we need to bring a sense of humanity to a fantastic plastic world. Regardless, if there's an egg with a good story, we'll pay the extra, and live happily ever after.


oh, and i win.

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Ohayo!!!