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I dont think I've ever NOT seen this policy in large chains.
It is for the better overall, for the employer, employee, and other customers. Less physical incidents the better (Verbal on the otherhand is 100% fine by me) .
As for all of the stores who are 100% against arguing with a customer, that I am against. I my self work a retail job to earn money while going through college, and damn am I glad they let us argue with the customers. While you will lose maybe 1-2 customers a month, and then 5-10 from word of mouth; I've had more people say good things that were standing by watching of how a store actually stood up a customer that was overly wrong.
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You bore me.... next.
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