I wouldn't expect it but I don't think it'd be wrong to ask if they'd be willing to help you out.
We ordered a mattress from Slumberland. The next Sunday there was an ad in the newspaper for almost $50 less. When we went to pick up the mattress I brought the add and asked if they'd be willing to work with us. They gave us the advertized price for it with no problems. Granted the "transaction" wasn't finished as we hadn't picked up the mattress yet but they could have said no since we'd already paid. It gave us a good experience with them though and we'll probably go to them for our next mattress.
Companies want to keep loyal customers and may be willing to work with you. Just don't get upset if they don't. It's within their rights.
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"Always learn the rules so that you can break them properly." Dalai Lama
My Karma just ran over your Dogma.
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