Right. Thanks for the inside info - always appreciated!
We are the most comprehensively analyzed humans that ever lived. The corporations whose products we consume know us far better than we know ourselves. And they know us far better than governments know us. Corporate psychological research is more all-enveloping and more vast than the subset of academic and psychological health systems - and its aim is not benevolent.
There are some tips of the marketing psychology iceburg evident in our midst that do bear some scrutiny. Just to get the topic moving forward, here's a very simple and obvious example:
http://www.intelliseek.com/marketingi.asp
It's always illuminating to see how they promote their methodologies...check the products listing.