to give you all an idea as to how much research goes into this...an email that went out...NAN is shorthand for Nick At Night.
-----Original Message-----
From: Wendt, Laura
Sent: Friday, February 13, 2004 5:36 PM
To: M_MTVN_NY
Subject: CTAM RESEARCH AWARD
Last week, the Cable & Telecommunications Association of Marketing awarded the 2004 CTAM Research Conference Case Study to our very own Tanya Giles, Vice President, TV Land/Nick @ Nite Research for her outstanding study: The Emotional Anatomy of the Nighttime TV Viewer. This study is proving to have tremendous 'legs' as it provides insight and inspiration to NAN Creative, Programming, Ad Sales, Marketing, Press and is now the winner of a national research award. The study delivers insight into the motivations and rituals of late night TV viewing, and reveals that NAN late night viewers aren't vampires or couch potatoes, but younger (under 40), urban professionals with hectic lives that use TV -- and NAN as a release, with predictable, familiar programming that gives them a sense of control and escape.
So Cheers! to Tanya for this great piece of innovative research.
Laura E. Wendt
Senior Vice President, Research
Nickelodeon Networks
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