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I'm reminded of something I read once in a (i believe) Hunter Thompson book, about slander and campaigns:
LBJ was behind in the polls for some state or federal position. He instructed one of his assistants to start a rumor that his opponent was being sexually intimate with the pigs on his farm.
"But sir," said the aide, "we can't prove that he's a pig f***er!"
"We don't have to prove sh**" said LBJ, "just make the bastard deny it long enough, and people'll believe it's true"
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I'm gonna be rich and famous, as soon I invent a device that lets you stab people in the face over the internet.
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