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We have new york sub or pizza here (i don't remember) and they have radio commercials. It's basically a new york sounding guy that uses bleeped f-bombs every other word. He said in one commercial "I dare you to find better f*cking food anywhere, if you don't like it I'll send my cousin, Chino, over to your house and he'll break your f*cking legs" Granted this is all in jest and it is pretty funny, but maybe this shock value advertising is actually working.
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