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Nomad · 02-04-2004, 03:14 PM

Macworld Daily News

-Snip-

Apple must concentrate on Microsoft customers rather than its own user base if it is to build on recent successes, a top Harvard professor says.

Harvard Business School professor and Apple specialist David Yoffie said: "For future success the company needs to look out to the Windows world – as it is doing with the iPod and iTunes".

There are a number of reasons why Yoffie thinks Apple would be unwise to continue to develop solely for its existing install base. One reason is the cost of development of the Mac operating system: Mac OS X cost about a billion dollars to produce – an install base of 10 million is not going to recoup those development costs.

02-04-2004, 03:14 PM	#1 (permalink)
Nomad Heathen Location: California	Apple must concentrate on Microsoft customers Macworld Daily News -Snip- Apple must concentrate on Microsoft customers rather than its own user base if it is to build on recent successes, a top Harvard professor says. Harvard Business School professor and Apple specialist David Yoffie said: "For future success the company needs to look out to the Windows world – as it is doing with the iPod and iTunes". There are a number of reasons why Yoffie thinks Apple would be unwise to continue to develop solely for its existing install base. One reason is the cost of development of the Mac operating system: Mac OS X cost about a billion dollars to produce – an install base of 10 million is not going to recoup those development costs.