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I don't particularly like the Atkins fad. I agree healthy lifestyle from eating right to exercising is the way to go. Of course if something becomes a large part of our society/culture companies are going to try and appeal to that group for monetary gain.
People should make an honest decision about whether they feel something is healthy for them. Just overhearing Atkin's diet, than hearing every other fast food place advertising "Atkin's friendly" shouldn't cause anyone to rush out and buy up friendly wraps and believe their going to just drop weight.
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