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I agree with Parkhurst... it is all about Marketing and Branding (even if they didn't call it that at the time).
The chuch, in an effort to sell the idea and ideas of Christ had to make him more palitable to their congreation or potential congregation. In Western Europe that means he had to be white.
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"My hands are on fire. Hands are on fire. Ain't got no more time for all you charlatans and liars."
- Old Man Luedecke
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