I run an advertising business and it does great. My advice would be:
-If sales/marketing isn't your thing, team up with someone who has ability in this field. Even after splitting the profits you'll likely still come out ahead. You could have the best products in the world and it wouldn't mean squat if people never find out about it.
-Be prepared to put a lot of time and/or money into it without seeing any money for a while. I spent about 30 hours a week on my busiess for a good 6 months before I ever saw a dime, but now it's paying more than double what I make at my day job.
-Register a corporation/LLC to reduce your personal liabilities. If someone claims your stuff destroyed their million dollar fish collection, sues you, and wins, they can only take the assets owned by the business--your personal assets are not at risk.
-Taxes suck ass. Get a good accountant and deduct everything you can.
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