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I've found... Presented Information + Evoked Emotion x Personal dedication to discovery of accuracy / Personal Logic x Desire for eventual goal...
I'm sure there are some missing pieces to that equation, but basically, there are a lot of reliances on actual fact and solid information, but there is much more reliance on personal feeling.
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I'm never gonna know you now...
but I'm gonna love you anyhow 
-Elliott Smith
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