Why kid ourselves. Valentine's Day was made for and is still targetted toward women. It's the one day of the year that even the most boorish troglodite of a boyfriend has to come up with SOMETHING to make his girl feels special.
Why try to shoehorn something for him into the deal? That's why <a href="http://www.terminalbraindrain.com/archives/000196.php">THIS WONDERFUL HOLIDAY</a> was created: to fight the gender injustice inherant in Valentines Day.