limey

I am in the process of constructing a web site and I need some help in finding some resources. The site is mainly going to offer information and resources for parents and families living in a small town, so I will not be really selling anything. I would like to generate enough interest to be able to make a decent income from it. I am able to code the site myself but I would really appreciate any help or suggestions on how to;
1. Generate traffic.
2. How to attract people or copmpanies to advertise on my site and how much to charge.
3. Any legalities I should be aware of for Canada.
4. Any other suggestions.

If anyone knows of any web sites or books that may help, it would be greatly appreciated. Would I need to sell things in order to make a decent income.
Thanks everyone.