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I think Atkins is popular for the same reason as diet pills. People are looking for a quick and easy fix for their problems, and they're willing to take risks to avoid a slower, more effortful approach.
I've seen mixed data on Atkins so I'm not sure what I think of it, but when I feel the need to lose weight (albeit I'm not out to lose 50 or 100 pounds) I just eat a little less, cut back on snacking, and exercise more. I'd rather go through that trouble over a long period than miss out on my favorite Japanese and Chinese foods.
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