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Atkins actually is huge. My mom is on it and has lost over 50 lbs and whenever I mention it to someone else I get this response "Oh my *insert random relation* is on it and lost *insert a ridiculous amount of weight*"
The reason it's such a big fad is because it works very well and very quickly. It only works as much as you do though. You can splurge every once in awhile (some think this is the key to staying on the diet in the long run) and gain that extra half pound or so then just go back and lose it again.
I must say that my mom is also moderately excersicing, but we're talking only like a mile a day on the tredmill.
And the restaurants have to keep up with fads if they want any business. Since atkins is growing, they now have a large portion of their customers unattended to.
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"To alcohol! The cause of, and solution to, all of life's problems."
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