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Madonna is a genius -- she knows exactly how and when to change her image and style so that she never gets old. Through reinvention she is perpetually fresh.
I doubt that Britney and her handlers are capable of pulling this off -- her tactic is simply to continually crank up the sluttiness, and there is a limit. People will get bored eventually. Until then the industry will give her as much exposure as possible so as to juice as much $$ from her as possible.
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