Find out what they like and make something with similar ingredients, introducing a little something new. Homemade pizza is great for this since the combinations you can come up with are as limitless as your imagination.
It depends on the age of the person too. Young children's taste buds are way more sensitive than those of an adult. I couldn't stand broccoli when I was a kid, it was pure bitterness. Now I love it.
Pickiness is a funny thing. In my line of work, I see people that would sooner starve than eat something like a cabbage roll, or who act like they would die if they ate a chicken breast that so much as touched a leaf of lettuce.
There's absolutely no reason that a reasonable adult shouldn't have the courage to at least try something new.
You could mention the health perils of not having a balanced diet. We need to eat a variety of foods to get all the nutrients we need. Eating nothing but hot dogs and mac n' cheese will leave you without any energy and opens the door for a whole host of illnesses that you'd figure would have went extinct in the 1800's (scurvy, beriberi and the like). This is more of a shock tactic though
If all else fails, you could always sign them up to compete on 'Fear Factor'
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