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Its in plain english on microsoft site. Lets make it nice and simple
COA = Certificate of Authenticity
Software License = Right to use the software
These are different things.
Let say i have a dodge viper vt10 and it has some certificate saying it belongs to jenna jameson, I sell you the certificate, does that mean you can go borrow someone elses dodge viper and claim it as your own.
Of course not, however out comes the old tired argument that because software is not a 'physical' object, though its tangible, its ok to copy it around since no one loses anything.
On top of that me selling you the certificate of authenticty, doesn't give you any rights to the car itself.
However, if i sold you a license to use said dodge viper you could drive it around legally.
The text you quoted is basically a site license, like when you buy a server edition of the OS typically its licensed for 5 users, you don't get 5 CD's you get permission for 5 accounts. Same as if you buy a site license for any software.
You can't buy 100 site licenses and then sell each one individually, you can buy 100 reseller licenses and sell those (generally known as OEM editions) , often though only on new machines.
Site licenses are typically not transferable, especially on a one by one basis, that would make absolutely no sense.
The big difference is, and the one you seem to be having trouble understanding is, that a COA sticker is not a license, which is almost the exact wording on MS's site. I fail to see how you can't see that.
Also with your method, you'd don't have to buy any CD's you seem to think you can borrow one, as you mentioned earlier.
Show me a microsoft site that says COA = license.
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