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Why would a rational person want to "excel" in the sense of achieving or getting more than he needs? this is greed. the only excellence that is needed in a communist society is the drive to give as much as you can for society, to achieve as much as possible - the motivation for this is compassion, solidarity, and human creativity.
The free rider problem, as I understand it, is that what happens to people who do not wish to give all that they can? Also, what of those people who will enjoy the results of the revolution, but not work towards it - believing, if the revolution wins they will benefit, and if it fails and the master class lashes out against the common people they will not suffer the retaliation of the master class.
This is a view of human nature founded in Western capitalism, to believe that some people are basically lazy and would wish to not contribute to society if there was not the reward of a bigger mortgage or a bigger wide screen TV to push them on... these are not the people I believe in, I believe they are products of capitalism and the way it forces working men to compete against each other to enslave themselves further to capital in order for a small increase in material reward...
In a society based upon fairness, equality, democracy - people do not need to be motivated to work harder so they can get a new TV or so they can feed their children properly or give them a fit education... these things are given, their motivation becomes their own pride in themselves and their community.
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"Do not tell lies, and do not do what you hate,
for all things are plain in the sight of Heaven. For nothing
hidden will not become manifest, and nothing covered will remain
without being uncovered."
The Gospel of Thomas
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