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Old 12-23-2003, 02:00 PM   #146 (permalink)
Sho Nuff
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Location: Harlem
Reading this thread and thinking about my reaction to media reminds be of the Infinity G45 "The muscle car with brains"

The slogan immediately appealed to me because it directly related to the image I associate myself with and portray to the public. The body of the car also has a blend of luxury/class with extended lean side panel as well as muscle car bravado with the bulked front end and accented hood.

By the end of the day when this ad first ran I had the G45 as the background on my computer at work and had all of the stats memorized. What eventually negated this ads effect on me was fiscal responsibility. Television and radio only exist because of advertising. Whatever show you like is only packaging for attempts to get your money. The effect of media is negated by fiscal responsibility.

Effective media identifies the aspects of your psyche closest to your ideal then positions itself as indispensable to that image. But all it takes to combat these images are fiscal responsibility and independent thought. We may be exposed to these images on a regular basis but even if the media is successful at making me desire an Infinity G45 they can't make me buy it.
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