Cynthetiq

Art, what'sgreat about the product placement stuff is that sometimes producers and directors forget about these crucial tie ins to keep their budgets in check or to even make them go into the black.

When I was working at the VH1 Studios we had a show where there was a computer on set. I had to make the monitor appear to be connected to the computer, but I also had to make sure that the engineering could be able to do what the director wanted to appear on the screen.

I convinced them to talk to Compaq to get them to "give" a computer system and a back up system for on set shooting, in exchange for prominient displaying of their logo, and a end credit, of "Computers provided by Compaq"

While they do this for the wardrobe department in making sure that the VJs and hosts look great and exchange clothes, they forget that they can do the same for furniture, computers, and other props.

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