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NBC needs this deal because 1) Notre Dame will ALWAYS draw an audiance nationally, and 2) they only have this, some crappy golf tournaments and a half-year of NASCAR left in the dying embers of NBC Sports. Probably won't even win the next Olympic TV deal.
Since Fox outbid them for their NFL rights in '93 they've been on a steady downturn.
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"Final thought: I just rented Michael Moore's Bowling for Columbine. Frankly, it was the worst sports movie I've ever seen."
--Peter Schmuck, The (Baltimore) Sun
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