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There is always something that a person wants to have the best of. There are lots of consumer goods that people just need what is necessary, but everyone wants to have something that is better than anyone else has, something that sets them apart from the crowd. Basically a status symbol
The best example I can think of is I have a friend of mine who has a used, beat-up looking car. But he has put a couple thousand dollars into the stereo system for that car. The stereo is worth more than the car. It pretty much breaks down to "needs" and "wants".
The car for him is a need (transportation to work) and the stereo system is a want (luxury item, status symbol)
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