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yes, IMO $50/mo is too much.
try thinking in terms of one payment to design and get the site running and maybe smaller payments for each update you have to do. with a site like this all your work is done up front, the design, layout etc. after that minor site updates updates are usually a snap(i'm assuming it will be mostly text updates or a pic or 2 added). as far as a monthly maintenance fee goes there really is nothing to maintain. basic html websites run on their own just fine.
setup costs? the domain should be a yearly registration - $10 or less most places. and if you are only going to have a 2gb/mo(transfer) or so account you can get that for around $2/mo. hopefully your buddy can scrap the $24 for a years webhosting all at once. total yearly cost for this site - around $35.
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