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Is it a personal or professional site?
For either, putting your website in your profile or sig
and then talking a lot on various forums is a good start, but requires some work.
If it's a personal journal type of site, link to other journal sites. Their webmasters usually check out where their links come from. If they like your site, they might link it back.
And I agree with what everyone else said. Content is king. Also, make sure it's readable. No clashing colors or anything else that would make your reader go blind.
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