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market position for 2004 Maxima
if the altima has taken the place of the maxima in competing against the accords and camrys of the world for 2004, then what is nissan positioning its new $35000 maxima against? lexus ES, BMW 5, Benz S...for the price to value proposition, it rocks all of those choices...so what then, is the closest competitor to the maxima in its price range? what is nissan up to?
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