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three words: stark color contrast. lots of white vs. black with shapes and swirls and such, lots of blacklighting, lots of bright red, green, and blue. anything that flashes has potential. anything that rotates has potential. combine different elements as much as possible- example: something that rotates with a light on it, or something that rotates with a flashing light on it that changes color. i used to make things for cheap using small battery-driven motors, construction paper, LED's, small lightbulbs, and colored plastic film.
I find the aesthetics are best and the crowd most pleased when each individual element is fairly self-contained and can be viewed as such- exmaple: you dont' want huge flashing lights that go all over the whole room, confine them to certain areas so each area has unique elements, not just all elements in the room spilling onto each other. this way, when you're walking around, it's like you're actually going to different places rather than just different parts of the whole room/ambiance.
once I had someone paint one half of the room black, leaving the other half white, and putting up matching but color-contrasting art. you look at one side, you see white walls with 4 black posters of different shapes, you turn around and see the EXACT same thing but in the opposite colors of the other side. will fuck you up pretty good turning yourself around over and over.
smoke one for me. let us know how it goes.
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