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Old 11-04-2003, 03:26 AM   #4 (permalink)
phredgreen
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Quote:
When asked whether the price of the PlayStation 2 would drop to $99 this fall at Sony Computer Entertainment America's Gamers' Day this September, North American executives officially said no, there wasn't a need for a price drop.

After Nintendo America lowered the price of the GameCube on September 25 and the sales numbers came in, however, SCEA may have changed its collective mind.

Sources from Target today said they have received printed fliers with the price of the PlayStation 2 at $99. The change will allegedly happen in mid-November, right before Thanksgiving, the traditional starting gate for Christmas shopping in North America.

But having spoken with other retailers and a Wall Street analyst with close connections to Target, there is no indication that SCEA has any intention to lower its hardware prices, much less skipping the $149.99 price point (The PS2 currently goes for $179.99). Logic works against the price drop. SCEA generally doesn't single out retailers to promote these kinds of changes; it usually works with the entire retail community. To add to that, SCEA has seen significant hardare sales thus far and it looks to make its ambitious projections for 2003 without lowering the price of the PS2.

SCEA officials were unable to return IGN's phone calls before deadline. SCEA officials normally don't respond to rumors, but it usually returns phone calls regarding this topic.

In this console generation, Nintendo has remained the lowest priced console, but the price hasn't ever had a major effect on the Japanese manufacturer's market share in North America. The recent cut to $99 proved huge gains for Nintendo. In the last two weeks as it has managed to outsell the PS2, with some stores in the Bay Area selling as many as 70 units in the first few days.

We'll have more on the rumor as the story develops.

Source : IGN
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