|
The videogame industry is almost as difficult to break into as the automotive industry.
People are fiercely loyal over their brand choices (Ford vs. Chevy, Sony vs. Nintendo), have in house developer/designers (SVT, Bungie), and is a multi-billion dollar industry.
The problem is, companies think that videogaming is a cash cow and don't realize the inherent problems of the industry. They believe if it has a moving picture, and noise, that people will flock to it and hand over their monies. They act as if the customer is an idiot.
Also, like the auto industry, unless you've been around since the 'beginning' of modern gaming (Nintendo, Sega, somewhat Sony), you need to work your ass off to get a good reputation in the industry. Didn't microsoft have to spend half a billion dollars on advertising just to get a foothold in North America? Also, if microsoft hadn't have bought the reputable Bungie development company, they would have fared much worse in their launch.
As much as this thing is going to fail, I can't help but feel sorry for the exec that passed this idea on with an open palmed slap on the ass. There's a lot of money to be lost here, along with some jobs.
|