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I think it's the natural relationship we Human Critters have with rules. We think that the purpose of rules is to restrict our freedom, and we automatically resist that. That resistance takes a lot of forms--most of it fairly passive-aggressive. It looks like not listening or forgetting or not caring... Stuff like you see in your average high school every day.
I think there are two ways to ensure compliance with rules. One is to be dead certain that the reason and purpose of the rules is communicated with crystal clarity up front, and that people buy in that the rule has value and should be followed. The other is to make the consequences of rulebreaking be swift, systematic, and harsh. Most businesses try the former. The military does the latter. Most schools (again, in my experience) do neither.
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