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I can think of plenty of pitches by Harlow Wilcox, Don Wilson and others from the 1930's/40's/50's that I like but damn few television spots come to mind. Some of my favourite radio ads from the golden years of the medium:
0) the Lipton Soup ads on The Inner Sanctum
1) cig commercials - Raleigh on the Red Skelton show, the "LSMFT" for lucky strike on the Jack Benny Show, Camel Cigs on the Abbot and Costello show, and others
2) Hearing Harlow Wilcox talk about Johson Glo Coat/Car Nu or Autolite sparkplugs actually makes me feel enthusiastic about the product
3) Jello/Grapenut Flakes Ads - Don Wilson did a wonderful job on them, but I still think that Orson Welles (when he subbed for Jack Benny in 1940 for three weeks) did one of the best commercials for Grapenuts Flakes.
many,many others come readily to mind (all from 1920-1955 timeframe) but will stop with those examples.
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Started talking to yourself I see.
Yes, it's the only way I can be certain of an intelligent conversation.
Black Adder
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