i bought a motherboard from newegg arrived doa twice, i returned it , it cost me around 80 in shipping, probably because i had it overnighted, or maybe theyve changed policy..
alienwares have come down a lot in price , thats why i bought the sager instead, similar hardware, a lot cheaper, but the recent prices are pretty close.
of course you can apply any of what you said to just about any name brand, people like flashy names and marketing works, its not likely to change any time soon.
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