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Support. Its a question of support. You will notice that most people capable of fixing their systems dont buy them, they build them. Those who cant fix their systems want to be able to call someone up and get their machine fixed when it breaks, they dont want to learn how to fix it. Its the same reason why corporations will pay so much money for things that you thing are ridiculous (for example, my job pays about $1000 for a 17" sony trinitron monitor that you can buy for $250--but if this monitor <i>ever</i> breaks, it is replaced immediately and free of charge).
Sometimes its worth paying more to have someone there to fix your shit when it breaks.
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"Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws."
--Plato
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