If I was the judge in that case, and I felt the store had made it seem like a Toyota was the prize, I'd award her the car. Of course I'd have to hear the evidence, but if she (and others) were convinced that winning was a car, I'd award. This would not be a funny prank if you ask me.
FYI - there are a lot of other law suits getting awarded however that I'd toss out in an instance.
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