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Mind_Storm · 09-29-2003, 01:22 PM

Heheh..I knew that would get your attention...Enjoy the post my friends.

Yours truly,

The Storm

____________________________________________________

http://www.edifyingspectacle.org/sex...m/fcuk_you.php

September 17, 2003

FCUK YOU!

• Amorous Capitalism

There’s always money to be made in being trivally risqué (and virtually mooning mom and dad).

The products are the first global fragrances for United Kingdom-based apparel company French Connection Group, which sells apparel and other goods under the acronym brand FCUK (for French Connection U.K.) and also operates some stores of its own. A $10 million marketing campaign started this week, built on the theme: “Scent to bed.” Included are print ads in “Maxim” and “Teen People” among other magazines.

The company hopes the brand name and suggestive imagery in the campaign will get the attention of teens already jaded by a heavy dose of sexually oriented messages in music videos and video games. The approach has been effective with its apparel lines.

“Whether it shocks you or amuses you, FCUK certainly makes the consumer think,” says Andrea Hyde, president, French Connection Holdings.

Teen fragrance’s titillating name could create a stink

Given that many of Richard Desmond’s classier publications promote the activity so heavily, the Minx is bewildered to find the Daily Express coming over all coy about the sexual act. Wednesday’s edition carried a picture of the Lottery winner Callie Rogers in a T-shirt bearing the nonsensical logo: “Like a bunny”. The preceding word - FCUK (French Connection’s sleazy logo) - had been air-brushed out.

09-29-2003, 01:22 PM	#1 (permalink)
Mind_Storm Tilted Location: The Finger Lakes of New York	FCUK YOU! Heheh..I knew that would get your attention...Enjoy the post my friends. Yours truly, The Storm ____________________________________________________ http://www.edifyingspectacle.org/sex...m/fcuk_you.php September 17, 2003 FCUK YOU! • Amorous Capitalism There’s always money to be made in being trivally risqué (and virtually mooning mom and dad). The products are the first global fragrances for United Kingdom-based apparel company French Connection Group, which sells apparel and other goods under the acronym brand FCUK (for French Connection U.K.) and also operates some stores of its own. A $10 million marketing campaign started this week, built on the theme: “Scent to bed.” Included are print ads in “Maxim” and “Teen People” among other magazines. The company hopes the brand name and suggestive imagery in the campaign will get the attention of teens already jaded by a heavy dose of sexually oriented messages in music videos and video games. The approach has been effective with its apparel lines. “Whether it shocks you or amuses you, FCUK certainly makes the consumer think,” says Andrea Hyde, president, French Connection Holdings. Teen fragrance’s titillating name could create a stink Given that many of Richard Desmond’s classier publications promote the activity so heavily, the Minx is bewildered to find the Daily Express coming over all coy about the sexual act. Wednesday’s edition carried a picture of the Lottery winner Callie Rogers in a T-shirt bearing the nonsensical logo: “Like a bunny”. The preceding word - FCUK (French Connection’s sleazy logo) - had been air-brushed out.