My money is going with Anaheim this year; they really impressed me last year.
The ads they're running in Pittsburgh are using the hook "The X Generation". They point out how young this team is and how they are going to have a lot of spirit. Then they have little audio clips from youngsters on the team and one of them says something to the effect of "...this team could bring a cup to Pittsburgh in three or four years."
Nothing like warning the fans plunking down $75 per ticket that your team is going to suck this year...and probably next.
JW