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These movies are devistating in their marketing prowess. I hear Disney's doors are being beaten down with people attempting to ride Pirates of the Caribean. Well... I mean... I guess it might be true.
And remember 'Jumanji'. The whole movie was based on a board game. Remember how popular that board game became?
Kids will want cool junk and spurn lame junk regardless of how hard the movie moguls try.
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"It's a long story," says I, and let him up.
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