What's more subtle and harder to defeat is when kids use the term "gay" as a qualitative assessment, as in, "That band last night was so gay. This show is so gay. I don't want to go to the mall, the mall is gay." It's just innocuous enough to last for a long time.
But I doubt you'll be able to do much about "gay" and "faggot" as insults. Those are unfortunately quite ingrained in certain segments of the youth population, especially in the more conservative regions. It's also the first retort of the stupid, and unfortunately, stupidity runs quite rampant as a rule.
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"The idea that money doesn't buy you happiness is a lie put about by the rich, to stop the poor from killing them." -- Michael Caine
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