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Mac and Me - remember the movie financed by McDonald's?
Licensing is a HUGE cash cow. Grab the brand, control the license, rake in the $$$. If you can ever get a pass to go to the NY Licensing Show... WOW!
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I don't care if you are black, white, purple, green, Chinese, Japanese, Korean, hippie, cop, bum, admin, user, English, Irish, French, Catholic, Protestant, Jewish, Buddhist, Muslim, indian, cowboy, tall, short, fat, skinny, emo, punk, mod, rocker, straight, gay, lesbian, jock, nerd, geek, Democrat, Republican, Libertarian, Independent, driver, pedestrian, or bicyclist, either you're an asshole or you're not.
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