Comparing Apple to MS is somewhat off. They both do make OSes, but Apple is a hardware manufacturer, and that more than anything is why they don't have more market share.
If you could put OSX onto any reasonably cirrent (lets say 1g mHz/ 256 RAM), Apple would dominate a much more significant piece of the overall pie. Less viruses/bugs, prettier GUI, and a better public image.
I look at stuff like Final Cut Pro, the aquisition of Shake, all the free and excelleint "i" apps and consider the company to be a huge success.
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