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The thing is, they're corporations, and they're out there to make money. Despite its best efforts, Apple has been defeated in the marketplace by Microsoft and its supporting manufacturers. Apple has a strong niche market right now, and if it continues to improve its products, its long-term outlook isn't all bad.
Right now, their stuff is aesthetically pleasing and functional, but overpriced. The pc market is very cost driven, and Apple's penetration in the low-end market is limited.
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