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bundy · 09-13-2003, 05:01 AM

ok.

so we´ve all being subjected to the subtle advertising art of product placement.
movies such as Minority Report spring to mind, as well as countless other films, television programs, video clips...etc.

but what do y´all think of the power of advertising/product placement within our favourite games?

i mean, with the power of the gaming industry is undeniable... with home video games raking in an estimated $8bil last year (thats an American stat).

but with this power, does anyone here have a problem at all with examples such as Sims including a McDonalds franchise that can be bought and developed throughout the game?

or with the games such as Grand Theft Auto being platforms for the actual release of new songs... does this piss you off, or is it an exciting development and recognition of the importance of the video game in our society?

or, on a different note... do you think the release of America´s Army, (by the American Army selling (well, not even selling, since its free) the armed forces to the youth), is a dangerous ploy, or a positive recruitment device?

09-13-2003, 05:01 AM	#1 (permalink)
bundy . Location: Tokyo	Advergaming ok. so we´ve all being subjected to the subtle advertising art of product placement. movies such as Minority Report spring to mind, as well as countless other films, television programs, video clips...etc. but what do y´all think of the power of advertising/product placement within our favourite games? i mean, with the power of the gaming industry is undeniable... with home video games raking in an estimated $8bil last year (thats an American stat). but with this power, does anyone here have a problem at all with examples such as Sims including a McDonalds franchise that can be bought and developed throughout the game? or with the games such as Grand Theft Auto being platforms for the actual release of new songs... does this piss you off, or is it an exciting development and recognition of the importance of the video game in our society? or, on a different note... do you think the release of America´s Army, (by the American Army selling (well, not even selling, since its free) the armed forces to the youth), is a dangerous ploy, or a positive recruitment device? __________________ Ohayo!!!