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Some employers love the GPA because it quantifies your intelligence, drive to succeed, ability to prioritize, etc in their minds. Of course it has nothing to do with how you will actually perform in the real world. If you are looking to get into certain industries, pharmaceuticals, engineering, some areas of the government, etc it will be very important. It also depends on the job market, GPA questions tend to come up more often when it's an employer's market.
Experience and successes will overcome GPA in a heartbeat. As far as grad school, GPA is only one factor. If you score well on standardized tests, the GPA almost becomes secondary.
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Strive to be more curious than ignorant.
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