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Yes, I've been noticing this as well. I worked in customer service at a computer store a while ago and it seemed magical how certain people got great deals and special treatments. Yes you had to be rude but in a very specific way. Many people get it wrong and get worse service by complaining and being difficult. I wished I could emulate the people who got those special treatments but I never got to master it. I don't think I ever will.
On the other hand, my wife is pretty talented about getting people to do what she wants. It really amazes me. Some people have it and some people don't.
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