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I have to laugh. They're cutting the MSRP, so the retailer takes the hit while the label goes on like usual.
And at the same time, Morris is concerned about retail employees getting fired and stores closing. How the heck will this help? They'll get more sales--but make the same amount of money.
Guess who benefits, besides the consumer.
This boosts label profits without any additional work and doesn't do anything about the declining retail music industry. Brilliantly misrepresented by the label.
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"The idea that money doesn't buy you happiness is a lie put about by the rich, to stop the poor from killing them." -- Michael Caine
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