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They are very expensive to take and prepare for, and it definately is possible to be certified for a product or job that you are not "qualified" to do...
That said, large companies are more inclined to take notice of certifications when hiring. Smaller companies don't really care all that much for the most part, they look more towards your track record and the projects you've been involved in.
There's nothing inherantly wrong with certifications though, and if you feel prepared and are sure you'll pass them on the first try ($$$ to try again!), go ahead, it certainly doesn't hurt. But also consider the time, money and effort you'll be putting into it, and depending on the companies you'll be interviewing for (large vs. small).
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