I think an important point is that most women spend a ridiculous amount of time/effort trying to look good. Nearly all women's magazine's are about wearing this or that to "make him want you." Most women seem to love shopping, getting their hair done, etc etc, and have so many variations on it. A lot of women base their self-esteem on how they perceive their looks.
If you act like this, you are using your sexual power over others (or trying to). There's no other reason to do it. Maybe you're happy just getting side glances from guys walking down the street (or maybe just your husband), or maybe you get more tangible things out of it, but almost all women seem obsessed with some sort of sexual power/acceptance. Men don't care nearly so much.
Whether its the conscious reason or not, acting this way gives women a lot of power over men. You'll get things more easily whether you try to flirt or not.
If an attractive man gets something from a woman because he is attractive, its not normally because he has spent a large amount of time augmenting his natural abilities. Most women *have* consciously augmented themselves, so it makes no sense to get mad at an obvious consequence of those actions.
Btw, men don't like all the primming, girls (in the long term). You'd probably end up a more interesting person if you spent your time on other things.
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