The bottom line is that right now the hip-hop culture is what's making money. From music, to clothes, to movies, if it's tied with some popular hip-hop (or psuedo-hip-hop) star it's going to sell. And sell to everyone across the board regardless of color (blacks, latinos, and white boys.)
Chavos, hit the nail right on the head. Latin music was the "new wave" shit of late 90's. Latin Grammys, Ricky Martin and Shakira all over
everything. Give it a couple of months and the "blatant racial specific marketing tactics" will have shifted from the hip-hop culture onto something else.
We are a culture of fad and fad never lasts long because there's no substance. I can just see a whole new group of kids wearing tight western shirts and trucker hats like that stupid Kutcher kid from "Dude, where's my car?"
