Oh, if you knew. I don't mean to be a total dick...maybe i do. But this is one of my favorite myths to debunk. Self identifying ethnic communities were the NORM for most of America's history. Yeah, there was anti-immigrant pressure, but the immigrant communities still formed around their ethnic idenities. The ballot in our minnesota was in FOURTEEN differnt languages in 1880. 14. Yeah. And people get all hissy about spanish and hmong showing up. Ever look at the advertisements from that era? A huge number of them are in different languages, focusing in on specific ethnic groups. They tout products from the home country, and friendly service in the native language. Forgien language radio stations were also quite common...
Bascially, y'all ain't seen nothing yet. And whats more? Minnesota was just fine for all that unassilimated diversity. So, sit back, relax. "Black" pepsi commercials are not the end of the world. Remember the Latin craze a few years back? It's called flash in the pan. More than anything, pepsi is selling to white kids who think they're hiphop, and this is a step towards deracializing that boundary. Now, coke is going with Neo-soul, which is still more racially defined, so if you're looking for a villian...it's good old coke.
